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Future Trends: How Social CRM Will Benefit Your Organization
To turn a prospect into a potential customer, you may only have one chance to get your marketing strategy right. With tighter budgets and the current downturn in the economy, it pays to form intimate relationships with your customers. And that’s where Social CRM can be a valuable marketing tactic.
In today’s Web-intensive culture, taking advantage of Web 2.0 social media tools like Facebook© and Twitter© can provide the chance to extend customer relationships and generate positive buzz about your company. Social CRM enables you to better understand your customers and prospects, what’s on their minds, what topics are important to them, and how they like getting information so you can build more intimate relationships with them.
Social media is not just the stuff of teens and twenty-somethings anymore. Social CRM is catching on at a lightning-fast pace in the corporate world, too!
Did you know? Revenue in the social networking sector has grown 191 percent in
the past year, according to IDC.*
Did you know? Facebook is the 4th most-trafficked Website in the world with more
than 100 million active users. **
Did you know? Two-thirds of companies see improved customer satisfaction from
the adoption of social media and 64 percent report an improved reputation in the
marketplace.***
Did you know? Eighty-four percent of companies headquartered in North America
believe as we enter a possible economic downturn we need to focus on new ways
of communicating with customers which add real value and 80 percent agree that
social media will allow us to add value to our customer interaction.***
Find out what Social CRM can do for your organization.
It’s time to learn how to take advantage of this important new sphere of marketing. Learn more in a new Webcast and white paper, compliments of Sage.
Webcast: Social CRM: Going Beyond the Boundaries of Traditional CRM
Watch this recorded Webcast, to learn best practices on how to leverage Social CRM with forums like
Facebook, Twitter, and other social media. Brent Leary, one of the foremost experts on Social CRM, will share his tips on how to “marry” the traditional, more operations/transactions focused CRM with the content driven conversation based dimension of social media. You’ll learn:
- Definition of Social CRM and its importance
- Compare and contrast Social CRM vs. Traditional CRM
- Best practices for getting started with Social CRM
White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer
This informative paper by Brent Leary lays out the case for getting started with a Social CRM program. You’ll learn why your company needs Social CRM, and how to get started, as well as best practices to help you make your first efforts a success!
Get your copy now!
Brent Leary is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools
and strategies for improving business relationships. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also received CRM Magazine's Most Influential Leader Award in 2004. He serves on the
national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines. He hosts and produces the popular Technology For Business $ake radio program.
Leary's blog can be found at www.BrentLeary.com
Leary's blog can be found at www.BrentLeary.com
* This information was found on www.destinationcrm.com
** This information was found on www.facebook.com
*** This information is from a study conducted by Coleman Parkes Research in May 2008 on behalf of Avanade which included 541 phone interviews with top executives at the top 500 companies in Italy, Netherlands, Spain, Britain, Germany, Switzerland, France, Belgium, Denmark, Sweden, Norway, Finland, Canada, United States, Australia, Japan, and Singapore.
